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What marketing strategy?

It has been nearly a year since we last posted an update! That is definitely not a good marketing strategy for our group but, hey, we are artists not entrepreneurs! We get stuck into the work of thinking, researching, making and learning and forget to broadcast our achievements, be they large or small. There are many noteworthy progressions made by individual members over the past year which we will share over the next while, but two developments in particular are worth shouting about now.

Since we last emailed we made a short film, of which we are very proud. Its not a Hollywood blockbuster but a quiet exploration of the diversity of our artist collective. We employed the services of Ror Conaty, a very talented and patient filmmaker who gave us all that we wished for and so much more. Ror moulded our sketchy ideas to his vision of what could be, and he worked hard to achieve that vision. We thoroughly enjoyed the experience and learned so much in the process about staging, lighting and sound. The process made us focus on how best to visually represent our diverse processes as mixed media artists and challenged us to write a voiceover that accurately reflected the essence of our work and of our group.

We are using the film to promote element15 and to submit with proposals we write for exhibitions. In fact, on the film’s very first outing for this purpose, our proposal was accepted. We will be exhibiting at a very well known event happening shortly. In preparation we have spent the last two months working collaboratively on one piece of work, details of which we will be able to share with you very soon. Here is a teaser of the work in progress:

Early days : Catherine, Fidelma and Trish hard at work

It has been wonderful to work together again in person on one project, even if it means on our hands and knees a lot of the time.

If you would like to see our beautiful film, please click on this link https://vimeo.com/696046187 Many of us are camera shy so you may see more hands visible than faces!

If you would like to know more about Ror Conaty’s work, please visit his website to see his most recent exhibition of photographs, ‘Looking Glass’, which was shown on billboards around Cork city last month. https://www.rorc.ie/looking-glass

More from us next week as we pull the strands of our exhibit together… Very exciting!

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